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PRINTING United Digital spotlight on DTG & Direct-to-Substrate printing

11 November 2020: The fashion industry is a global business of $1.3 trillion, which employs more than 300 million people worldwide and represents a significant economic force and a substantial driver of global GDP. Sustainability has recently become an important new driver in consumers’ purchasing decisions.

Marketing budgets aren’t what they used to be for many buyers of promotional products like T-shirts, pens, drinkware, and thousands of other items. One way to do that is with great decoration that elevates an ordinary giveaway or piece of branded merchandise into an item that end-users will rave about.

So, the PRINTING United Digital Experience have had a special focus on the latest Direct-to-Garment and Direct-to-Substrate technology for Apparel. The event lined-up new technology and education, as well as the opportunity to meet with vendors from leading direct-to-garment and direct-to-substrate technology.

Reportedly, Apparel decorators are building a competitive advantage by implementing lean manufacturing and continuous improvement principles within their business. With the investment in direct-to-garment inkjet equipment at the top of the wish list, apparel decorators could understand production speeds and reduce turn times to increase business efficiency. Attendees could see examples of technology that can help them achieve these goals throughout the dedicated Apparel day.

With platforms such as Amazon and Shopify, and the ability to set up custom online storefronts, e-commerce is becoming a higher percentage of decorators’ income. This panel will discuss what markets are driving this, how businesses are marketing it, and the technologies being used.

OmniPrint, an industry leader and innovator, showcased its FreeJet which has become the choice DTG printer for businesses of all sizes thanks to its low production costs, easy maintenance, and stunning print quality on a wide variety of garments and mediums.

Epson showcased its latest innovations in direct-to-garment production printing. The technologies featured in the new SureColor F3070 direct-to-garment print system, include Epson’s PrecisionCore printheads, high-capacity ink system, etc.

Similarly, Ricoh DTG showcased its latest direct-to-garment printer: the RICOH Ri 2000. Haziel Mitchell, National Sales Director, presented a demo of the new features. The new Cheetah Industrial DTG printer was showcased which has one-pass printing technology.

Kornit presented its full line of industrial-grade direct-to-garment printers that produce retail quality results for a variety of production needs ranging from 2,000 to 12,000 impressions per week.

Next comes, Brother, an industry leader in the direct-to-garment segment for more than 15 years, which showcased its 5th generation of DTG printers: the GTXpro Series.

The PRINTING United Digital Experience also had a special focus on the Commercial market, specifically on Dry and Liquid Toner.

PRINTING United introduced the PRINTING United Digital Experience. The PRINTING United Expo, the most influential days in printing, has expansive display of technology and supplies, education, programming, and services are showcased to the industry at large, and represents all market segments in one easily accessed place.

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