PRINTING United Expo 2022 Wraps with Overwhelmingly Exceeded Expectations

15 October 2022: PRINTING United Expo, the largest event in printing and graphic arts in 2022 – representing all facets of the industry – opened its doors last week to gather attendees and exhibitors from around the world for the first time under one roof since 2019. Held Oct. 19-21 at the Las Vegas Convention Center, the global event drew registrants from 121 countries, and was deemed an overwhelming success by attendees, exhibitors, sponsors, and partners.

“The powerful emotions felt in Las Vegas last week were like nothing you can put into words,” says Mark J. Subers, president, PRINTING United Expo. “I’ve truly never seen this amount of engagement from a show – ever. In the words of so many attendees and exhibitors we spoke with, it was like a global reunion of sorts. What the event did in terms of bringing the community together is that it has revitalized the industry.

“PRINTING United Alliance built the platform, but each and every attendee and exhibitor that engaged with the Expo are the ones responsible for the incredibly overwhelming success enjoyed by all. The product launches, the live demonstrations, the keynote presentations – all of it contributed to such a positive experience for everyone. A very special thank you to title sponsor, HP, whose complete hall takeover showcased the company’s support of the event as well as a reflection of its endless end-to-end solutions being shown, sold, and unveiled!”

PRINTING United Expo by the Numbers …..
A total of 701 exhibitors from around the world occupied 1 million square feet of show floor space at the Las Vegas Convention Center. Of special note, global CEOs, managing directors, and the most senior-level leaders were in attendance this year supporting commercial, digital, apparel, digital textile, packaging, mailing and fulfillment and graphics/wide-format spaces.

From an attendance standpoint, there were 7% more attendees on-site this year in Las Vegas than the inaugural show in Dallas in 2019. Based on figures provided recently by the Center for Exhibition Industry Research (CEIR), the authority on trade shows and events, PRINTING United Expo has outpaced expositions in other industries this year in total registration by approximately 25%.

Additionally, PRINTING United Expo freight exceeded 5 million lbs. at this year’s event. “One of the tremendous reasons this year’s event was so successful is because of all of the equipment running multiple substrates and soft goods on the show floor,” says Subers. “This is what attendees have indicated they wanted to see and experience and the exhibitors delivered. PRINTING United Expo has always been the equipment show, but the expansion of substrate companies made it a very well-rounded show.”

Booth sales are well underway for next year’s event in Atlanta (Oct. 18-20), with over 80% of the show floor already reserved.

What the Industry Is Saying ….
“I was excited that I got the opportunity to attend PRINTING United Expo along with my other GPO teammates. We saw amazing new technology and got to meet many of GPO’s vendors. We were also able to meet with many of the firms that have worked with GPO in the past and renew those relationships as well as make some new ones.”
– Hugh Halpern, Director, Government Publishing Office (GPO)

“Being in our own hall was a first for HP in North America at PRINTING United 2022, which turned out to be a tremendous success story overall. Thanks to both our internal team and the PRINTING United team for supporting us.”
– Tom Wittenberg, HP Large Format Industry Relations & events, NA, HP

“The best way to describe PRINTING United 2022 is: ‘Wow!’ The show was a hive of activity. You could literally feel the excitement as everyone was happy to be back together again after three years! PRINTING United 2022 exceeded our expectations!”
– Deborah Hutcheson, Director Strategic Business Development & Distribution, Inkjet, NA, Agfa

“Drytac was thrilled to be a gold sponsor at PRINTING United this year. The exhibition allowed visitors to see our incredible range of window, wall, and floor media solutions first-hand and learn how our materials can support them in various applications. The traffic of the show was unmatched to years previous and we loved meeting in person with our customers, partners, and attendees after long few years apart.”
– Amanda Brown Lowe, Global Marketing Director, Drytac

“We had high expectations for PRINTING United Expo and were pleased with how it delivered as an opportunity to present our portfolio of leading-edge VUTEk, VUTEk FabriVU, EFI Wide Format, and EFI IQ and Fiery digital printing solutions. Busy traffic ensured we had many conversations with current and new customers, with dozens of deals completed on the show floor”
– Ken Hanulec, VP Worldwide Marketing, EFI

“PRINTING United Expo was a fantastic show. It was great working with and seeing everyone there. Most of all, it was nice to see our industry active and business happening. I hope everyone had a fantastic show also.”
-Lon Winters, Founder and Managing Director, Graphic Elephants

“It was fantastic being back at PRINTING United Expo. Lawson has exhibited at every SGIA/PRINTING United Expo since the original show began in the 1950s, so it holds a special place in our hearts. In fact, three generations of Landesmans (Gene, Ben and David, and now Taylor) have represented Lawson at the show.”
– Taylor Landesman, VP, Lawson Screen & Digital Products

“PRINTING United proved to be a pivotal harbinger for our industry. The message? The energy, the passion, the tech, the leadership, the community … we’re back. And we’re here for it. Thanks to all our partners, attendees, and PRINTING United Alliance for helping to bring us together in such an inspiring way.”
– Ross Hunter, President, ROQ.US

“PRINTING United was a tremendous success on many levels. First, PRINTING United has now established itself as a show where the mailing community can come see a wide range of the latest in mailing technologies and exchange ideas from a significant number of suppliers. It was a very good turnout by the envelope mailing community between exhibitors and attendees, and we expect this will continue to grow as the mailing industry has moved into a higher level of new opportunities in paper-based communications. As for W+D, PRINTING United Expo exceeded our expectations with three W+D BB1000 all-in-one converting and inserting machines ordered after seeing this new machine for the first time at the show.”
-Andrew Schipke, VP marketing and strategic sales, W+D North America