PSI, PromoTex Expo and Viscom to take place in January 2021
09 July 2020: The corona virus, lockdown and a roadmap to a new normality; COVID-19 has monopolised world attention for the past few months. It has also had a severe impact on the world of advertising. Nevertheless, PSI, PromoTex Expo and Viscom will be held on 12-14 January 2021, keeping in mind “Safety first” – a comprehensive hygiene concept will guarantee the safety of both visitors and exhibitors.
It is hoped that the three trade shows will provide the impetus for a fresh start next year. In the words of Petra Lassahn, Reed Exhibitions and the Director of PSI, PromoTex and Viscom, says, “After lockdown, the retail economy urgently needs to start finding markets again. Trade fairs are one of the best tools for kickstarting an economic recovery and can provide a vital signal for a new beginning. Together, PSI, PromoTex Expo and viscom reflect the entire world of sales and advertising. Thanks to the close bonds between the different branches, they provide a major force for good in the industry and beyond.”
PromoTex Expo will move closer to PSI again, with exhibitors from the world of textiles being represented in all four exhibition halls in 2021. Petra Lassahn says: “We will also focus even more strongly on the topic of sustainability at the textile fair because this is something that sets us apart from other textile events and also attracted a lot of attention and support in 2020 – partially thanks to our collaboration with the Federal Ministry for Economic Co-operation and Development with their new “Green Button” certification.”