Ralph Lauren and Dow Open-Source New Process to Transform Dye Cotton in Fashion Industry
29 October 2021: Dow and Ralph Lauren Corporation have released a detailed manual on how to dye cotton more sustainably and more effectively than ever before using ECOFAST™ Pure Sustainable Textile Treatment. With this manual, Ralph Lauren and Dow are open-sourcing this improved dyeing process to encourage adoption in the textile industry and help standardize a more sustainable and efficient cotton dyeing system for positive environmental impact.
The co-developed, step-by-step manual details how to use ECOFAST™ Pure, a cationic cotton treatment developed by Dow, with existing dyeing equipment. Ralph Lauren, the first brand to use ECOFAST™ Pure, partnered with Dow to optimize and implement the technology in its cotton dyeing operations as part of its new Color on Demand platform.
“As fashion supply chains look to recover from impacts of the pandemic, there is a critical window to build more sustainable practices into production processes,” said Mary Draves, Chief Sustainability Officer at Dow. “By collaborating today to scale a less resource intensive dyeing process, we can help address pressing challenges, like climate change and water resiliency, in the long-term.”
“If we want to protect our planet for the next generation, we have to create scalable solutions that have never been considered before. This requires deep and sometimes unexpected collaboration and a willingness to break down the barriers of exclusivity,” said Halide Alagöz, Chief Product & Sustainability Officer at Ralph Lauren. “We are proud to have partnered with Dow on this innovation and to share it openly with our industry, with the hope that it will help transform how we preserve and use water in our global supply chains.”