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HomeBusinessReebok Partners with Consumers to Create Expressive Apparel Collection

Reebok Partners with Consumers to Create Expressive Apparel Collection

20 April 2021: Reebok has launched the latest installation of the ‘Meet You There’ franchise with an apparel collection designed to help you express yourself: MYT x MEMENTO. The line features a selection of lifestyle pieces in men’s, women’s and unisex sizes ranging from XXS-XXXL.

Reebok partnered with This Memento, an immersive strategy and insight agency based in Amsterdam, to help bring this collection to life. This Memento identified a group of determinedly independent consumers based in Liverpool, UK who brought their bold, unique styles and perspectives to influence the MYT x MEMENTO SS21 collection.

Highlights of the MYT x MEMENTO SS21 collection include:

# Meet You There Bralette: Featuring a back cut-out to keep you cool in the warmer months and a large front graphic, the Meet You There Bralette is the perfect bold top. The bralette also incorporates two layers at the front of the body for added support.

# Meet You There Graphic Tee: This bold graphic tee displays a large Reebok vector symbol down the front of the shirt to create a striking statement.

# Meet You There Coaches Jacket: The Meet You There Coaches Jacket is constructed with a nylon/polyester material with an iridescent finish, creating an ultra-bold accent piece.

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