Reliance Brands Enters JV with Fashion Designer Rahul Mishra

02 February 2022: Reliance Brands has entered into a joint venture with designer Rahul Mishra to launch a new brand. “Reliance Brands together with Rahul Mishra, will embark on a collaborative journey to create and own a new brand that would encompass Rahul Mishra’s ready to wear business through a 60:40 joint venture,” the company said recently.

Earlier in December, Reliance Brands had announced a similar partnership with fashion designer Anamika Khanna, under which it plans to develop fashion brand ‘AK-OK’.

The new brand to be developed with Rahul Mishra, besides the ready-to-wear apparel segment, will gradually expand to other fashion categories such as accessories, footwear, home, beauty and jewellery.

It’s a strategic part of our ongoing commitment to nurture Indian art and culture,” said Isha Ambani, Director, Reliance Retail Ventures.

Rahul Mishra will lead the creative direction of the new brand as Creative Director. Mishra, who is known for championing traditional India craft, is the first Indian designer to showcase at Paris Haute Couture week and had Woolmark Prize at Milan Fashion Week in 2014. His eponymous couture label has two flagship stores in India and a national and international distribution channel.

“We are excited to have the wonderful opportunity via this JV to partner with the market leader Reliance Brands that brings with it a strong know-how in the management of the luxury and retail landscape,” said Rahul Mishra.