Ricoh produces 4,000 produces ‘Fedrigoni 365’ – an individualised calendar
14 September 2020: Against the backdrop of the intense mobile usage, internet and social media and other digital engagement by the masses, it is ascertained that the days of printing ‘calendars’ are over. And, recently, Joint Secretary, Government of India, has banned the printing of calendars, coffee table books, diaries, calendars etc by government departments.
Wait a moment! Calendars will remain in print and circulation albeit its presence will no longer be like what it used to be. Fedrigoni 365 – a highly individualised calendar printed on Fedrigoni papers by Ricoh technology is getting ready to bring a daily dose of inspiration through our 2021, maybe to make people forget whatever happened in the whole of 2020.
According to an official communiqué, Ricoh produced 4,000 uniquely different copies of the 2021 416pp calendar in ten different colourways. Fedrigoni’s Golden Star K was used for the jacket while Splendorlux was chosen for the cover and Freelife Vellum for the inside pages. Each calendar comprises 365 successful artwork submissions drawn from a pool of more than 830 designs received from UK based creatives.
The highly automated end to end process began with typesetting and layout during composition managed by variable data publishing solution FusionPro. RICOH ProcessDirector then assigned workflow to deliver streamlined production while RICOH TotalFlow Batchbuilder prepared batches of jobs efficiently and enabled centralised control to monitor and manage the variable jobs. The powerful printed results were produced by the Ricoh Pro C7200sx colour sheetfed press using extended colour gamut neon colours selected from Touch7 neon colour guides from Khaos Technologies.
Each year profits from the sale of 500 calendars go to charity. Past recipients have been Make a Wish Foundation, Shelter and Trees for Cities. The recipient for 2021 has yet to be decided, said Erwin Busselot, Business Innovation & Solutions Director, Commercial and Industrial Printing Group.