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HomeDigital PrintingShutterstock Introduces Generative AI on its Creative Platform

Shutterstock Introduces Generative AI on its Creative Platform

30 January 2023: Shutterstock, Inc. the world’s leading creative platform for transformative brands and media companies, today announced the launch of its AI image generation platform, available to use by all Shutterstock customers globally in every language the site offers. The text-to-image technology converts prompts into larger-than-life, ethically created visuals ready for licensing. It is the latest addition to Creative Flow, Shutterstock’s extensive toolkit that has been specifically designed to power the most seamless creative experience possible.

“Shutterstock has developed strategic partnerships over the past two years with key industry players like OpenAI, Meta, and LG AI Research to fuel their generative AI research efforts and we are now able to uniquely bring responsibly-produced generative AI capabilities to our own customers,” said Paul Hennessy, Chief Executive Officer at Shutterstock.

Here’s what sets Shutterstock’s AI image generation platform apart:

EASE AND QUALITY: Shutterstock is revolutionizing the way visuals are created for campaigns, projects and brands by making generative AI accessible to all. Shutterstock believes users should not need to learn how to write long, complex prompts to benefit from this technology. That’s why Shutterstock image generator produces unique, varied and breathtaking images from even a single word input or short simple phrases.

CONVENIENCE: Shutterstock is your one-stop-shop for all your creative needs. You can search for stock, create and publish winning designs, and generate content – all in one place. If you want to take it a step further, you can polish your newly generated asset in Create, our easy-to-use editing tool that lets you customize your visuals without being a professional designer and plug it into the rest of the applications that make up Shutterstock’s Creative Flow.

CONFIDENCE: Shutterstock is the first to support a responsible AI-generation model that pays artists for their contributions, making Shutterstock your trusted partner for generating and licensing the visuals you need to uplevel your brand.

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