Sustainable Athleisure to be $117.4 bn market by 2027
11 December 2020: The young generation as well as the working-class population demands, not only a large variety of apparel, but also innovative designs and functionality. Manufacturers are launching new products with durable and high-quality material, which can be used in various activities, including yoga, cycling, running, mountain climbing, snowboarding, skiing, sailing, and other sporting activities.
It is but natural that the global sustainable athleisure market size is anticipated to reach USD 117.4 billion by 2027, according to a new report by Grand View Research, Inc. The market is driven by the growing popularity of sustainable clothing and activewear made using environmentally safe practices among the millennial population across the world.
North America held the largest revenue share of 34.1% in 2019.
Product innovation and new launches emerged as the key strategies deployed by the majority of market players to stay abreast of the competition
First-time buyers of sustainable athleisure intend to portray a specific image in society as people that are receptive to the concept of sustainability in clothing. Manufacturers of sustainable athleisure principally target this set of shoppers in a bid to turn them into brand-loyal customers.