swop 2025: Shanghai World of Packaging Grandly Held in November, Marking Its 10th Anniversary
04 December 2025: The Shanghai World of Packaging (swop), co-organized by Messe Düsseldorf (Shanghai) Co. Ltd. and Adsale Exhibition Services Ltd., took place from November 25-27, 2025, at SNIEC (Shanghai New International Expo Centre).
This year, swop reaches the significant milestone of its 10th anniversary. Since its debut in 2015, swop has evolved into a major annual international exhibition for the global packaging industry. The show has always maintained its long-standing commitment to staying current with industry developments and remaining closely aligned with the sector. swop 2025 showcased numerous innovative packaging products and technologies. It focused on eight end-use sectors-food, beverages, confectionery, bakery, pharmaceuticals, cosmetics, non-food consumer goods, and industrial products-and kept pace with developments at the industry’s forefront.
swop 2025 concentrated on core packaging themes – artificial intelligence and digital packaging; sustainable materials and circular design; and lightweight and customized solutions. The exhibition delivered a systematic, one-stop industry-chain showcase spanning processing and packaging machinery, material innovation, packaging products, label printing, and packaging design. The 2025 edition set a new scale record: exhibition space exceeded 70,000 square meters, and the show brought together over 950 exhibitors from around the world, featuring international pavilions from Germany, Italy, Austria, France, Turkey, Switzerland, Japan, and South Korea.
Launching a new global chapter: from 2026, swop will be renamed as ‘interpack China’
On the morning of November 25, the swop 2025 opening ceremony – themed “A Decade of Brilliance – A New Chapter” – took place at SNIEC. Ms. Evian Gu, General Manager of Messe Düsseldorf (Shanghai) Co. Ltd.; Ms. Rita Chu, Vice Chairman of The Adsale Group; and Thomas Dohse, Director interpack, Portfolio Processing & Packaging of Messe Düsseldorf GmbH, attended the ceremony and delivered speeches.
At this ten-year milestone, the Shanghai World of Packaging (swop) will undergo a major upgrade: beginning in 2026, the exhibition will be officially renamed as ‘interpack China’. This change is more than a renaming: it signals the show’s intent to deepen integration with the global packaging ecosystem and to broaden its international outlook. As a member of the interpack global alliance and drawing on its international resources, interpack China will continue to bring together leading global technologies, ideas and expertise to enrich the experience for exhibitors and visitors and to serve as a central platform for advancing packaging innovation.
swop 2025 introduces eight themed routes to address 24 packaging “pain points”
This year, swop once again launched its “Signature Packaging Routes,” enhancing on-site sourcing for trade buyers and visitors. The concurrent program targeted widespread industry needs, presenting eight themed routes that address 24 specific packaging “pain points” and offering end-to-end solutions across the value chain – from equipment and materials to design and logistics. Exhibits spanned key areas including plastic and paper container production (equipment and materials), primary and secondary packaging machinery, packaged products, and logistics packaging. The routes directly addressed trade buyers’ and visitors’ core requirements – product traceability, production efficiency, accuracy, and finished-product yield – and on the first day of the show they drew unanimous praise and strong interest from exhibitors and trade buyers.
2025 SAVE FOOD Forum and Awarding Ceremony for Save Food Design Award & Sustainability Design Award China
For the fifth time, swop partnered with Food and Agriculture Organization of United Nations Representation in China (FAO China) to host the SAVE FOOD Forum. This year’s forum brought together policy makers, designers and technologists to discuss strategies for reducing food loss and waste. The program featured three roundtable discussions: The Intersection of Sustainable Food Systems and Packaging: Women Power in the Industry; Innovation and Technology in Sustainable Packaging; and Global Design for Recycling Guidelines: Tools for Creating Recyclable Packaging. Concurrently, the Awarding Ceremony for Save Food Design Award & Sustainability Design Award China – organized by Messe Düsseldorf together with the World Packaging Organisation (WPO), FAO China and the United Nations Industrial Development Organization (UNIDO) – was held during the event.
Wide industry support: swop 2025 backed by domestic and international associations
swop 2025 received strong support from a broad network of domestic and international industry organizations, as well as from leading trade media. Key institutional partners included the Shanghai Packaging Technology Association (PTA), the Food and Agriculture Organization of the United Nations (FAO), the United Nations Industrial Development Organization (UNIDO), the World Packaging Organisation (WPO), the VDMA Food Processing and Packaging Machinery Association, the Korea Packaging Association (KOPA), and the CCPIT Machinery Sub-Council. Furthermore, the event was supported by more than 100 domestic and international industry associations representing the food, cosmetics, plastics and printing & packaging sectors.
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