TechnoSport Invests Rs.100 Cr in Odisha Activewear Factory
31 July 2025: TechnoSport, one of India’s fastest-growing activewear brands, signed a landmark Memorandum of Understanding (MoU) with the Government of Odisha on July 25, 2025, during the Odisha-Tex 2025 event. In a move that significantly advances the state’s textile and employment ecosystem, the company will invest Rs.100 crore over the next three years to establish a cutting-edge activewear manufacturing unit.
The facility will be developed within a world-class industrial estate that promises plug-and-play infrastructure. This strategic move is projected to generate employment for over 1,000 people and contribute meaningfully to Odisha’s inclusive industrial growth. The estate itself is expected to:
Create over 20,000 direct jobs
Generate $100 million+ in export value
Drive over Rs.7,000 crore in domestic revenue
Sunil Jhunjhunwala, Co-Founder & MD of TechnoSport, stated, “This investment is not just about building a facility – it’s about shaping the future of Indian manufacturing. Odisha’s blend of skilled workforce, governance support, and scalable infrastructure offers the perfect platform for our growth.”
With a current 10% market share in India’s value activewear segment, TechnoSport sees Odisha as a crucial node in its expansion due to the region’s rich pool of apparel manufacturing talent and policy-driven ease of doing business. The brand’s recent trade show, Techno Samavesh 2025, drew 600+ retailers and further validated Odisha’s market potential.
The upcoming factory will also feature a collaborative training center with a local university, enabling employees to pursue technical education and skill advancement while working. Designed as a ‘Smart Factory’, it will operate on renewable energy, feature semi-automated systems, employ over 80% women, and ensure closed-loop fabric waste recycling.
TechnoSport’s latest investment aligns with its larger strategic vision of meeting rising national and global demand by strengthening domestic production capabilities and expanding its exclusive brand outlets.
