Top Indian Brands Show Resilience Brand Value Growth in 2020 Despite Lockdown
02 June 2021: The total value of India’s top 100 brands has increased by 2%, from US$162.1 billion in 2020 to US$164.9 billion in 2021, according to the latest Brand Finance India 100 – 2021 report. This uplift in brand value over the course of the first year of the pandemic is an impressive feat given the global economic crisis following the implementation of national lockdowns in March 2020, when business activity was brought to a halt, affecting both production and consumption.
The COVID-19 pandemic has tested the resolve of the best Indian brands. Sectors including IT, healthcare, utilities, chemicals, edutech, banking, and construction have proved their efficiency in supporting the national economy. This, paired with the government and the Reserve Bank of India monetary and fiscal policy measures, has helped support vulnerable firms and households, expand service delivery, cushion the impact of the crisis over the course of last year, and establish a benchmark for this year’s response.
Ajimon Francis, Managing Director, Brand Finance India, commented “Despite being one of the worst hit nations throughout the COVID-19 pandemic, Indian brands have shown remarkable resilience to the challenges that have ensued since the first lockdown in March 2020. Over the past year, the nation’s top 100 most valuable brands have recorded a 2% uplift in total brand value, showcasing their strength.”
TATA Group has retained the title of India’s most valuable brand by a considerable lead with a brand value of US$21.3 billion. Operating in more than 100 countries across six continents and employing over three-quarters of a million people, TATA Group is a force to be reckoned with on the global stage.
There are eight further conglomerate brands in the Brand Finance India 100 2021 ranking, which account for over a quarter of the total brand value, making it the most valuable brand category in India. Reliance Industries (up 9% to US$8.1 billion) and Mahindra Group (down 6% to US$5.4 billion) sit in 4th and 9th place, respectively.
