Screen Print India Magazine

Screen Print India Magazine

A Premier Magazine on Screen Printing, Textile Printing, Digital Printing


HomeBusinessVistara & HP together bring #BringingTheSmilesBack

Vistara & HP together bring #BringingTheSmilesBack

10 November 2020: Vistara airlines has joined hands with HP for their initiative – ‘Project Smile.’ The project aims to recognise those on the frontline during the COVID-19 pandemic by printing and pasting their smiling faces on their respective protective suits. Through the initiative Vistara celebrated the spirit and effort of its frontline teams, on 7-9 October 2020, by #BringingTheSmilesBack from behind their masks. With this, Vistara also becomes the first non-healthcare brand to associate with Project Smile.

‘Project Smile’ is an initiative powered by HP that aims to bring back smiles of people on the frontline and make human interactions more humane. “These unprecedented times have reminded us all the significance of the selfless work of those on the frontline. Despite the odds and much like health workers, airline cabin crew around the world continue to brave this pandemic and help people travel safely. Our participation in HP’s ‘Project Smile’ is – first – an expression of Vistara’s recognition of their effort,” said Deepti Sampat, Vice President, Marketing, Vistara.

Cabin crew on Vistara’s flights between Delhi and London Heathrow, Chennai, Hyderabad, Kolkata, Mumbai, and Goa, will have these special photo stickers pasted on their protective suits, during the three-day period. The stickers will be printed on special, environment-friendly paper, appropriate for use in sensitive environments like hospitals and flights.

Share With:

Screen Print India Weekly News Letter

Subscribe Now...