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HomeHighlightsWarm welcome to Archroma’s earthy color during pandemic-hit months

Warm welcome to Archroma’s earthy color during pandemic-hit months

26 September 2020: The quarterly trends in the orders of Archroma’s color standards and recipes indicate a strong shift in home textiles, apparel and fashion towards warm earthy tones. Earth tones have been up and coming over the past few years. According to the company, the colors listed in Archroma’s ‘Top 10 Neutral Colors Trending Now’ are showing a longing for even much warmer tones in the recent months since the outbreak of the pandemic that has forced large parts of the population to stay at home – or at least work from home and drastically reduce their social life and interactions.

In its trend forecasts for 2020/2021 which were devised two years before the COVID-19 crisis, Carlin, a creative trend agency, had already anticipated the growing need of individuals to refocus on what brings meaning to their lives.

As people have been wearing more comfortable clothes at home during the past few months, the company has also seen more demand for the quieter tones among its range of Foron dyes than the usual bright colors in sportswear and athleisure. Archroma anticipates that some of its solution systems supporting the consumers’ longing for more natural and calming tones will be in high demand in the coming months, in particular COLOR CARESS, a nylon dyeing system for nude tones on bodywear and lingerie, or the upcoming ‘CASUAL x SMART’ system especially developed for elegant wash-down effects for versatile work-to-office casual wear.

Archroma, a global leader in color and specialty chemicals towards sustainable solutions, launched the Color Atlas by Archroma in 2016. It contains 4,320 colors applicable on cotton poplin, almost double compared to similar tools available to textile and fashion specialists. Its EarthColors range of biomass-based dyes are synthesized from wastes of the herbal or agricultural industries, such as almond husks, rosemary leaves or beetroot peels. EarthColors have seen an uptake on the market in the past year with a strong interest not only from fashion or denim brands but also from brands in the area of home décor with bedlinen collections in particular.

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