ZDHC Launches Detox Fashion Radar – Benchmarks Brands that are on their Roadmap to Zero Journey
25 June 2022: During its annual Impact Day event, ZDHC launched the Detox Fashion Radar to benchmark brands that are on their Roadmap to Zero journey to detox fashion based on engagement level and implementation progress. From all of ZDHC’s Contributor Brands, five achieved the highest level of implementation performance in 2021. Brands who achieved the Aspirational Level in ZDHC’s leader programme Brands to Zero are regarded as industry leaders.
For the annual assessment, ZDHC works with KPMG who offers a professional, transparent, and credible evaluation of brand performance resulting in a neutral report. Interested audiences can see how individual fashion brands and retailers are engaging in the programme.
By committing to sustainable chemical management, embracing the implementation of sustainability throughout their corporate cultures, and actively monitoring goals and results the following companies (in alphabetic order) stood out as best practices and performance leaders in the industry committed to ZDHC’s mission – achieving Aspirational Level and as a result their brands are among the first brands that feature on the Detox Fashion Radar:
- H&M Group and its brand subsidiaries H&M, COS, ARKET, Monki, Weekday, & Other Stories
- Levi’s Strauss & Co and its brands Levi’s, Dockers, Signature, Denizen, Beyond Yoga
- Victoria’s Secret & Co. Company and its brands Victoria’s Secret and Pink
- Burberry Group and its brand Burberry
- C&A Group and its brand C&A
“This journey is not a race, and it’s not a competition.” said Frank Michel, the Executive Director of the ZDHC Foundation. “However, such journeys can feel like running a marathon with low visibility on your own position. The Detox Fashion Radar intents to provide a simple benchmarking and motivation for brands to share implementation progress with the interested audience.”
www.roadmaptozero.com
