H&M Collaborates with renowned designer and sustainability pioneer Stella McCartney
25 December 2025: Launching in Spring 2026, the collection will feature certified, responsible materials – many of which are recycled – showcasing examples of alternatives for conventional fabrics and textiles. The edit also celebrates McCartney’s design DNA, with signature styles, iconic silhouettes and house codes pulled from chapters in the story of her brand.
This new partnership marks a reconceptualisation of the H&M designer collaboration, extending the dialogue beyond the creation of a collection and placing a specific focus on advocating sustainability, through discussion, debate and action.
A key part of the collaboration involves starting up a new Insights Board – an initiative bringing together different voices and perspectives from across the fashion industry, to create a space for curiosity and listening. The Insights Board aims to find new ways for brands and for the industry as a whole, to influence and ideate change, as well as to further raise awareness for animal welfare and innovation-driven solutions.
“I’m excited to reunite with H&M 20 years after our first collaboration. Reworking pieces from my archive brought back so much energy and joy. This second partnership feels like a chance to look at how far we’ve come on sustainability, cruelty-free practices and conscious designs – and to stay honest about how far we still have to go, together. I am thrilled to have H&M join me on this road, real change only happens when we push from both the outside and the inside and I’ve always believed in infiltrating from within to move the industry forward.” said Stella McCartney
“Stella is a true ground breaker. From the start, she disrupted fashion with designs that put forward a rule-breaking femininity. This collection is full of must-have pieces that nod to that legacy. Stella’s moral compass and tireless commitment to sustainable practices have long inspired all of us at H&M, so it’s an honour to partner with her on such an ambitious project.” said Ann-Sofie Johansson.
The Stella McCartney H&M collection will launch in stores and online in Spring 2026.
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