Dubai to Welcome the Region’s Biggest Wrap Stars in January 2026
02 January 2026: FESPA Middle East, the region’s dedicated platform for the global digital printing, textile, signage, and screen printing industries, is set to welcome the biggest names in vehicle wrapping, printed vinyl application, colour change wraps, paint production film (PPF) and window tint, as part of the third edition of the World Wrap Masters Middle East.
The highly anticipated competition will bring together the region’s most skilled and up-and-coming vehicle wrapping professionals to compete across a series of technical and creative challenges. This year’s participants will be tested on their knife skills, application techniques, speed, precision, and overall creativity as they progress through multiple competitive rounds.
Tasks include full and partial vehicle wraps, printed vinyl applications, colour-change wraps and paint protection film (PPF) applications across a range of objects and surfaces. Supported by sponsors AGMC, Hexis, and WrapStock, the competition will be judged by an elite panel of globally recognised wrap experts who will assess technique, execution, accuracy, and finishing across each challenge.
In addition to the competition, visitors will benefit from immersive training workshops and live demonstrations delivered by six industry experts in the wrapping field, who will also form part of the judging panel: Ole Solskin, Kiss Lajos, Ivan Tenchev, Penélope Garrido Milla, Carlos Ruiz Fort, and Paige Walton. They will cover wrapping basics, PPF application, window tint, wrapping details and finishing, advanced wrapping techniques, detailing masterclass, and efficiency and workflow cutting.
The winner of the World Wrap Masters Middle East will earn a coveted place in the World Wrap Masters Final, taking place in May in Barcelona, where they will compete against top wrap artists from around the world.
Bazil Cassim, Regional Manager (Middle East & Africa), FESPA, said “The World Wrap Masters Middle East has become one of the most exciting and dynamic features of our event, showcasing the extraordinary talent and technical innovation within the regional wrapping community. Each year, the competition raises the bar by pushing creativity, precision, and professionalism to new heights. We are proud to provide a platform where wrappers can learn, compete, and connect, and we look forward to seeing who will represent the Middle East on the global stage in Barcelona next year.”
Visitors are invited to the Club FESPA Lounge, where they can learn more about the benefits of joining FESPA as a federation member. FESPA Direct members have access to a wide range of exclusive industry resources, including the latest findings from the global FESPA Print Census, a comprehensive library of Technical and Sustainability Guides and an online community platform connecting print professionals worldwide.
Several key exhibitors have already committed to their participation in the 2026 edition of FESPA Middle East. Early confirmed brands include Arlon, AT.Inks, Brother, Color Dec, CSIX General Trading, Dynagraph, Epson, Flex Europa, Flora, Icon Digital, Interone, Mimaki, Mutoh, Nutech Digital Ink, Nazdar, Orafol, Pongs, Summa, Triangle and ZSK Stickmaschinen.
Entrants for the World Wrap Masters Middle East can also find out more information using the same link and enter with promo code: WWM403.
