India’s Screen Printing Industry: A Market Moving Forward with Confidence: Markus Kaiser
29 April 2026: Markus Kaiser, Managing Director, Kissel + Wolf GmbH, Shares his Views and Experiences from his First India Visit.
India has become one of the most influential engines of global economic growth. In the past year alone, the country contributed more than 16 percent of worldwide expansion – a remarkable figure hat underlines both its momentum and its relevance for international industries. The screen printing sector is no exception. In fact, India is developing into one of the most exciting and strategically important markets in this field.
A Market Growing with Purpose
From a global perspective, India stands out not only because of its size, but because of its clear sense of direction. The country’s screen printing industry is undergoing a profound shift:
– from decorative to functional printing,
– from manual processes to automation and modern CTS workflows,
– from traditional applications to highvalue industrial solutions involving electronics, sensors, intelligent materials and advanced coatings.
This aligns exactly with the technological future of screen printing. And it is precisely in these demanding applications that the brands ULANO and KIWO – both part of the Kissel + Wolf group – have their strongest capabilities.
ULANO, in particular, enjoys an outstanding reputation in India. Many professionals still associate the brand with its historical U.S. roots, which is a testament to its longstanding global recognition. More importantly, ULANO is viewed as a complete, reliable, and problemsolving chemistry system. Its products are known for being wellbalanced, proven, and designed to work seamlessly together. KIWO builds on this strength with German innovation, especially in adhesives and resists, expanding opportunities for customers looking to elevate their processes.
Strong Partners in a Strong Market
One of India’s greatest strengths is the importance it places on relationships. For any company operating here, meaningful, longterm partnerships are not optional – they are essential. Kissel + Wolf has always recognized this, and today we are convinced that we are working with some of the strongest and most reputable partners in the Indian screen printing industry.
These partnerships go far beyond distribution. They create a platform for knowledge exchange, ensure consistent technical support, and help customers access solutions that meet the rising demands of industrial printing. Regular visits to our headquarters in Wiesloch, Germany, combined with our own active presence in India through seminars, workshops, and customer engagements, reinforce this shared commitment to excellence.
India’s Path to HighValue Screen Printing
The most dynamic growth in India today lies in advanced, functional, and industrial applications. These areas offer significant potential:
– Printed Electronics
– Smart Patches and Biosensors
– Smart Textiles
– RFID Tags and Antennas
– Automotive Glass and Sensor Printing
– Medical Devices
– Membrane Switches and Touch Panels
– Security Printing
– Highvalue Labels
These are not distant visions. They are tangible business opportunities that are already reshaping the industry. Over the past two decades, KIWO and ULANO have contributed significantly to raising technical standards in India to an international level – a level that many outside the country did not expect. Indian companies, however, have demonstrated remarkable ambition, clarity and capability.
Personal Impressions from My First Visit to India
My recent journey to India was my first visit to the country – and it left a lasting impression. Beyond the professional exchanges and business meetings, what stood out most was the warmth and sincerity of the people I met. The hospitality extended to me was exceptional. I had the opportunity to speak with many individuals across different parts of the industry – business owners, technicians, sales professionals and committed staff who care deeply about their work. What impressed me most was not only their technical curiosity, but also the genuine personal conversations we shared. These moments, outside of the meeting rooms, offered insight into the culture, values and motivation that drive India’s vibrant screen printing community.
This combination of professional ambition and personal warmth is rare. It sets India apart and strengthens my belief that the country will continue to play a defining role in the global development of screen printing.
Looking Ahead
India is moving forward with confidence. For Kissel + Wolf, the country is not just an important market – it is a strategic one. We believe in India’s potential, and we will continue to support its progress with strong brands, technical expertise, and deep partnership.
The future of screen printing is increasingly shaped by innovation, precision, and functional applications. And in all these areas, India is exceptionally well positioned. It is a market on the rise – one that we are proud to grow with.
About Markus Kaiser ….
Markus Kaiser has a Degree in Business Administration. He joined Kissel + Wolf in 2019 as Financial and Administrative Director. Since September 2025, he has been one of two Managing Directors and since March 2026, the Sole Managing Director of Kissel + Wolf.
https://www.kissel-wolf.com
