Dainik Bhaskar Seed Paper Edition Invites Readers to Grow Plants
10 July 2026: Dainik Bhaskar has launched a special Seed Paper Edition that allows readers to plant the newspaper after reading it, linking everyday news consumption with a public tree-planting campaign. Announced from Bhopal on 9 July 2026, the edition uses seed-embedded newspaper paper. Readers are encouraged to place the paper in a pot or garden soil and water it, allowing the paper to decompose and the seeds to germinate.
The initiative is part of Dainik Bhaskar’s Ek Ped Ek Zindagi campaign, which encourages citizens to plant and care for trees. The group says this year’s campaign has taken a pledge to facilitate the plantation of 75 lakh trees across India.
The scale is the key feature of the initiative. By embedding seeds into newspaper copies, Dainik Bhaskar is taking the campaign directly to households and giving readers a simple way to participate. The company says the seed paper edition turns the newspaper from a one-day reading product into a starting point for plantation.
Girish Agarwal, Director, Dainik Bhaskar Group, said meaningful change begins when simple actions become collective habits. He said the Seed Paper Edition reimagines the newspaper not only as a medium of information, but also as a tool for environmental action.
The campaign asks readers to plant a sapling, nurture it and share a photo on www.ekpedekzindagi.com. The publication’s own explainer says the special edition is intended to show how a small act, repeated by millions of readers, can support a larger environmental movement.
The idea also reflects a wider shift in media-led public campaigns, where publishers use their daily reach to push behaviour change beyond awareness. In this case, Dainik Bhaskar is using print distribution to carry seeds into homes and connect readers with plantation activity.
The initiative’s real impact will depend on how many readers plant and care for the seedlings after receiving the paper. But as a public-participation campaign, it gives a familiar product a new environmental role.
