APL Machinery HP Indigo Partnership Targets North India

22 August 2026: Redington said on August 21, 2026, that it had appointed Faridabad-based APL Machinery Private Limited as its authorised sales partner for HP Indigo sheetfed digital printing systems across North India. The APL Machinery HP Indigo partnership is aimed at commercial printers and folding carton converters that want local help assessing digital production.

According to the announcement supplied to Screen Print India, APL Machinery will work with Redington’s Digital Printing Group on customer evaluation, application planning and production strategy. Redington’s official site lists digital printing among its technology businesses, while APL Machinery’s company page outlines its printing and coating equipment background.

What does the APL Machinery HP Indigo partnership cover?

The appointment covers HP Indigo sheetfed systems for two stated customer groups: general commercial printers and folding carton packaging converters in North India. Redington said APL Machinery would help customers examine where digital production fits alongside their existing presses rather than treating it as a blanket replacement for offset.

The work is expected to include application reviews, production planning and discussions about scalable digital capacity. The press note identifies short runs, variable-data jobs, multiple versions, personalised pieces and premium packaging as relevant applications. Those are use cases, not a promise that every job will cost less on a digital press; run length, substrate, finishing, colour requirements and press use still determine the business case.

Why are offset printers adding digital capacity ?

Offset remains efficient for many long, repeatable runs. Digital production becomes useful when order sizes shrink, artwork changes between versions or each printed piece needs different data. A printer can then move selected work to digital equipment while keeping suitable volume jobs on offset presses.

HP’s official Indigo portfolio page covers commercial printing, labels and flexible packaging applications. Redington’s announcement narrows this North India sales arrangement to sheetfed systems serving commercial print and folding cartons. It does not name individual press models, pricing, installation targets or sales forecasts.

What support will APL Machinery provide ?

The proposed customer work goes beyond equipment sales. Based on Redington’s statement, APL Machinery and the Digital Printing Group will help print businesses:

• identify jobs that suit short-run or variable digital production;
• review applications before deciding on equipment;
• plan how digital and offset capacity can operate together; and
• develop production plans that can grow with confirmed demand.

Ramesh KS, Vice President, Digital Printing at Redington Ltd. said “North India represents one of the most dynamic and rapidly evolving print markets in the country. By partnering with APL Machinery, we are expanding our ability to engage with printers and packaging converters, helping them leverage HP Indigo technology to enhance productivity, enter new markets, and unlock sustainable growth opportunities.”

FAQs ….

Which market segments does the appointment address?
Redington named general commercial printing and folding carton packaging as the two target segments for the APL Machinery appointment.

Does the agreement replace offset printing ?
No. Redington described digital equipment as a complement to existing production. The stated use cases centre on short runs, changing artwork, variable data and personalised print, where conventional offset workflows may carry more setup time or waste.
The appointment gives Redington a machinery partner with a base in Faridabad and gives APL Machinery a role in HP Indigo sales discussions across North India.

www.aplmachinery.com