Coloreel’s Technology for Thread Dyeing Reduces Water Consumption by 97%

07 January 2023: Coloreel is a Swedish textile innovation brand that has developed a ground-breaking technology for embroidery that enables high-quality colouring of textile thread on demand, unlocking a world of potential.

Coloreel uses one single white thread to create millions of colors and intricate patterns. It unlocks new design possibilities, while providing environmental benefits. By dyeing a 100% recycled polyester thread in real time, water consumption is reduced by at least 97% compared to traditional dyeing methods. In addition, the technology significantly reduces thread waste.

“When Coloreel launched its ground-breaking technology for digital thread dyeing, the aim was to streamline an embroidery industry characterized by slow processes, difficulty in creating complicated designs and an excessive use of resources.”, says Mattias Nordin, Sustainability Manager at Coloreel.

The company has now published both a complete life cycle analysis (LCA) and an environmental product declaration (EPD) in the international database Environdec. Both documents are verified by a third party, the Swedish consulting company Miljögiraff.

Through the documentation, a comparison can be made between Coloreel’s technology and one of the world’s leading thread manufacturers. Their public sustainability report shows that traditional thread dyeing produces 50 times more wastewater than Coloreel’s direct dyeing does.

“We have known for a long time that our technology gives a significant environmental advantage. Having it verified by an independent third party is of course important for our continued work. But for us, that’s not enough. We are currently focusing on further reducing the amount of energy and ink used in production”, says Mattias Nordin, Sustainability Manager at Coloreel.

www.coloreel.com