Dow, Lucro & Marico join to advance circular packaging solutions in India
22 April 2021: Dow and Lucro Plastecycle, a homegrown Indian recycling company, welcome Marico Ltd., one of India’s leading consumer goods companies into a tripartite partnership to introduce Dow’s PCR-based coalition shrink films into its line of consumer products. This alliance enables Dow to meets its target for sustainability by collecting 1 MMT of plastics to be collected, recycled by 2030.
Earlier this year, Dow and Lucro signed a memorandum of understanding (MoU) to develop and launch polyethylene (PE) film solutions.
“We are pleased to welcome Marico, a leading consumer goods company in the health, beauty and wellness space, join us in partnership and leading the way in India by offering circular packaging options through Dow’s innovative resins and Lucro’s expertise as a high quality, innovative and recycled-content flexible film manufacturer,” said Bambang Candra, Asia Pacific commercial Vice President of Dow Packaging and Specialty Plastics.
Dow’s virgin resins in combination with Lucro’s PCR is aligned with Dow’s strategy of designing products for circularity and implementing recycling solutions to provide new life for used plastics.
“Sustainability is a long-term commitment and a way of life at Marico. We are constantly working towards making a difference by adopting every possible measure that will propel us further along the road to secure a sustainable future. Furthering our ongoing programs towards integrating circularity principles in product packaging, this partnership with Dow is significant as it enables us to use post-consumer recycled resin that helps reduce our carbon footprint,” said Jitendra Mahajan, Chief Operating Officer, Supply Chain & IT, Marico Ltd.