Fruit of the Loom x ZARA Collaboration Marks Brand’s 175th Anniversary

11 November 2026: Fruit of the Loom and ZARA launched a limited-edition capsule collection worldwide on 10 September 2026 to mark the American apparel maker’s 175th anniversary. The Fruit of the Loom ZARA collaboration covers about 200 styles in roughly 1,000 ZARA stores across more than 70 countries, including India, and is expected to stay on sale until the end of November.

What is in the Fruit of the Loom ZARA collaboration?

The Fruit of the Loom ZARA collaboration reworks the brand’s logo apparel with nostalgic graphics, fresh silhouettes and bright colours, according to Fruit of the Loom’s September 2026 announcement. The company lists graphic T-shirts and sweatshirts carrying refreshed logo designs, along with retro-inspired loungewear in soft cotton and relaxed fits.

The one-off drop takes its cue from the 1990s and spans clothing for babies, kids, teens, women and men, plus a range of accessories. Shoppers can also browse the range on ZARA’s online collection page.

Where is the collection sold?

ZARA is distributing the collection to about 1,000 stores in more than 70 countries, according to the same Printwear & Promotion report. The European roll-out includes Germany, France, Italy, Spain, the United Kingdom, Austria and Switzerland. Outside Europe, the markets named include the United States, Canada, Japan, South Korea, India and the United Arab Emirates.

Why the 175th anniversary matters to Fruit of the Loom

Fruit of the Loom was founded in 1851 and is headquartered in Bowling Green, Kentucky, which makes 2026 its 175th year. ZARA is one of the fashion brands run by Inditex, a group that also owns Pull&Bear, Massimo Dutti and Bershka.

Matthias Fuchs, senior director marketing at Fruit of the Loom Europe, told Printwear & Promotion that “after several years of limited presence in European retail, we want to bring Fruit of the Loom closer to people again.” For more on the company’s wider record, see Screen Print India’s report on Fruit of the Loom’s sustainability accomplishments.

Have ZARA and Fruit of the Loom worked together before?

Yes. ZARA and Fruit of the Loom launched a global capsule collection in May 2021, TheIndustry.fashion reported on 7 May 2021. That women’s range used the brand’s vintage logo on brightly coloured T-shirts and sweatshirts.

Related reading: Fruit of the Loom and Recover T-shirts.

What it means for garment printers and decorators

For the textile printing and garment decoration industries, the collaboration highlights the commercial importance of printed logos, retro graphics, decorative finishes and branded apparel. Screen printing, heat transfer printing and other textile decoration technologies remain important for creating distinctive designs, consistent branding and value-added garments.

As global fashion increasingly embraces nostalgia, comfort and individual expression, collaborations between heritage manufacturers and contemporary retailers are creating opportunities for apparel production, textile printing and garment embellishment.