Fujifilm India initiates ‘NEVER STOP Creating Memories’ campaign
02 March 2021: Fujifilm India has launched a new film titled ‘NEVER STOP Creating Memories.’ The film is a campaign which highlights the joy of making memories amid the hustle-bustle of everyday life. Through its engaging emotions, The campaign tries to spread the message of being in the moment, capturing that memory and creating shared experiences of culture, tribe and belongingness. The campaign focuses on creating brand awareness for its best-in-class imaging products along with shedding light on the importance of creating shared memories that can be printed and preserved in book of memoirs forever.
Conceptualized by Cheil India, this campaign delves deep into the everlasting motif of how photography washes away the dust of everyday life. In today’s ever-changing world, people tend to overlook the daily mundane life and it passes by in jiffy. Through this campaign, Fujifilm tends to spread the message of being lost in the moment yet capturing that memory to preserve it for the stories that make us humans. The film is a reflection of how the brand mirrors its values and convictions with the concept of Never Stop creating memories. Throughout the video, the film encourages to capture that perfect shot and inspires to ‘Never Stop’.
Haruto Iwata, Managing Director, Fujifilm India Pvt. Ltd. said, “The idea behind this initiative was to break the usual clutter of mundane daily lives and cherish and grasp the moments in between. Through this campaign, we want to inspire people to grab their Fujifilm camera and showcase not only their creative expression but also preserve memories that lasts forever.”