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HomeBusinessHouse of Anita Dongre launches fragrances in collaboration with Ajmal Perfumes

House of Anita Dongre launches fragrances in collaboration with Ajmal Perfumes

02 July 2021: Ajmal Perfumes and House of Anita Dongre have collaborated to launch a special collection of fragrances for the fashion brand. This is the first time the label is foraying into the world of perfumes.

With the expertise of Ajmal Perfumes, a homegrown perfumery brand with a rich heritage acquired through 70 years of experience. The scents outline the ethos of the two brands; AND reflecting the fiercely independent and confident persona and Global Desi imbibing notes of wanderlust and artistic whimsy.

“AND and Global Desi have always aimed at creating fashion that is accessible, empowering, and inclusive for the evolving Indian woman. To create unique and quality fragrances, a partnership with a market leader like Ajmal Perfumes is another step in that direction,” says Anita Dongre.

Abdulla Ajmal of NHA Division, Ajmal & Sons says, “We are one of the few farm-to-fragrance perfume houses worldwide to have access to raw materials and ingredients. With this collaboration, we wanted to create a special line of fine fragrances meant to evoke Indian sensibilities. Driven by the feedback from AND and Global Desi customers, we experimented with the Tried-and-Tested classic fragrance pyramids to create a line spanning over 16 fragrant compositions meant to evoke your memories and emotions.”

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