Pinterest’s new videos to inspire audiences in India to take Action on Ideas – ideo views on Pinterest grows more than 240%
03 August 2020: Pinterest has uploaded new video updates for creators and brands to inspire audiences to take action on the ideas they discover. The updates include a video uploader tool available to all business accounts in India and a new video tab to make their videos even easier to discover by Pinterest users. Launching to users in India on Android and mobile web, Pinterest’s video tab will help users to easily discover video-only content with a new tab located in the navigation bar.
Pinterest is the inspiration company with an app that more than 400 million people use each month around the world to find ideas for their lives. In India, brands such as Gobble, Anita Dongre, Pinkvilla and Livspace have already seen success on Pinterest in building their audience and sparking inspiration with their videos. In addition, Tastemade India will also be launching exclusively on Pinterest first.
Videos are one of the top creative tools on Pinterest for brands and creators as actionable and inspiring content thrives on the platform. In fact, the number of video views on Pinterest has grown more than 240% compared to 2019 and Pinterest users are 2x more likely to view videos on the platform to find an idea, product, or service that they can trust compared to videos on other media platforms.
Pinterest will be holding a 2020 Video Awards where creators from all across India will be able to submit their best video content across food, fashion, beauty, health & fitness. The winners in each category will be awarded with a Pinterest takeover, amongst other prizes, and Pinterest users will be able to vote for a “Pinner’s Favorite 2020”.
Headquartered in San Francisco, Pinterest launched in 2010 and has more than 400 million monthly active users around the world. Pinterest is a visual discovery app people use to find inspiration for their lives, including recipes, home and style ideas, travel destinations and more. People have saved more than 200 billion Pins across a range of interests, which others with similar tastes can discover through search and recommendations.
