Konica Minolta India Joins Hands with Brother International (India) to Target Enterprise Customers

02 December 2022: In the post pandemic scenario, collaboration and cooperation in business is an emerging business strategic across the globe. The close relationship between two big corporations is sort of a alliance of convenience that both organiations may need each other and that their cooperation can result in a lot of good things.

In a move that could create a strong alliance between the two, Konica Minolta Business Solutions India (P) Ltd. has joined hands with Brother International (India) (P) Ltd. to target enterprise customers. Konica is a leading name in providing Office Printing Systems while Brother is a leading brand that produces quality innovative products for print, imaging, labeling and sewing markets.

Their partnership agreement is meant for the Indian market. Brother India has options to provide state-of-the-art A4 printers, meant especially for Enterprise customers. Konica Minolta India, an accepted brand in the Enterprise market, will promote these products under the original brand name i.e., Brother. Through this partnership, Konica Minolta India will address the consumer needs for such A4 size printers in this segment.

“Our partnership will provide more growth opportunities for both organizations. The difficulties presented by the digital transition have greatly aided in our learning and exposed us to newer consumer behaviors, allowing us to provide value to our clients in the form of specialized marketing solutions. Our “Customer-centric” approach will help us to align the needs by offering various product solutions,” said Katsuhisa Asari, Managing Director of Konica Minolta Business Solutions India.

Alok Nigam, Managing Director of Brother International (India) stated, “Our new cooperation with Konica Minolta will enable us to reach new market in the dynamic and vibrant Indian printing sector. We continually seek innovative methods to complement the changing consumption habits of our consumers. This partnership exactly does that for us as it offers complete printing solutions with A4 & A3 capabilities to the customers & makes it mutually beneficial for Brother India & Konica Minolta.”