Kornit Digital to host Kornit Fashion Week Tel Aviv 2021
11 February 2021: Kornit Digital team is gearing up to present “Kornit Fashion Week Tel Aviv 2021” from March 28-April 1. The opening gala will be hosted by supermodel Bar Rafaeli and Tel Aviv Fashion Week founder Motty Reif. According to an official communiqué from the company, more than 40 fashion designers will be presenting, and the event’s core theme will highlight the collaboration of technology and fashion to achieve and elevate sustainable production and consumption practices globally.
A decade ago, Tel Aviv Fashion Week was started in order to promote Israel’s local talent internationally.
“For the past five years, we’ve been a driving force behind inclusivity in fashion, and now we are tackling the industry’s most pressing issue of our time and joining forces with Kornit in order to make production more sustainable-startup nation technology meets fashion, to change the world together,” says Tel Aviv Fashion Week founder Motty Reif.
Kornit Fashion Week Tel Aviv will give observers great insight into the myriad ways technology empowers even the most demanding fashion designers to achieve sustainability without compromising their world-renowned quality.
Fashion leads the e-commerce revolution, with apparel representing the top category for online sales. However, the industry remains mired in obsolete and inefficient manufacturing processes which, among other issues, are responsible for up to 25% of water pollution globally.
Consumer behavior has permanently disrupted traditional fashion cycles and created a significant opportunity for on-demand production in the fashion world-achieving true sustainability by producing only what is sold, eliminating overstocks, cutting down on wasteful shipping and transport, and eliminating waste and pollution of natural resources.So, Kornit Digital’s patented single-step process meets the on-demand needs of the fashion industry globally. Its processes and technologies are also safer and compounds eco-friendly benefits with water-based inks and fixations meeting rigorous retail standards for sustainability.
