Kornit Digital’s New MAX Technology Solution for On-Demand, Sustainable Apparel Production
27 April 2021: Kornit Digital, worldwide market leader in digital textile printing technology has announced the release of its new MAX technology, establishing a new standard for on-demand fashion and apparel production.
MAX technology surpasses industry norms for retail quality on multiple fabric types and breaks new grounds of versatility with previously unattainable print applications, significantly expanding the reach of digital on-demand textile production into the center of mainstream fashion and apparel.
A key feature of Kornit’s MAX technology is XDi, which delivers revolutionary 3D capabilities for new, high-density graphic decoration that can simulate embroidery, vinyl, and heat transfer in a single, waste-free digital process. The new XDi, which is based on Kornit’s patents, allows fulfillers and brands to expand their offerings to include new-to-market, innovative decorations without the inefficiencies and cost of operating analog technologies.
Kornit also debuted the ActiveLoad Automation technology, a new robotic system to significantly ease the burden of manual and labor-intensive media handling in the textile decoration industry. This increases total output per shift while ensuring minimal downtime and exceptional reliability. The new patent-pending ActiveLoad Automation technology ensures continuous production and consistency, while decreasing human error and fatigue, regardless of employee experience and training, for ultimate results and best operational efficiency.
The first product with MAX technology is now commercially available in the Kornit Atlas MAX, a carbon-neutral, industrial-scale DTG production system, providing unsurpassed retail quality, exceptional color-matching capabilities and a wide, vivid color gamut, with exceptional durability. The Atlas MAX is delivered with the new XDi technology built in, for 3D printing capabilities. An upgrade to the Kornit Atlas systems will be available during the first quarter of 2022.
“Kornit’s new MAX capabilities bring sustainable on-demand production to the mainstream. We plan to roll out the MAX technology to additional lucrative market segments such as team sports, athleisure, diverse categories of fashion, and home décor applications,” said Omer Kulka, Kornit Digital CMO.
“Our customers have a strong, growing need for retail quality and additional applications, and we are confident the Kornit Atlas MAX will equip us to meet that demand,” adds Scott Valancy, COO, Monster Digital, which beta-tested the new system.
To learn more, please join a special industry event hosted in partnership with FESPA on April 28-29, 2021.