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HomeBusinessKornit expands digital textile production-on-demand capabilities in Turkey with Matset partnership

Kornit expands digital textile production-on-demand capabilities in Turkey with Matset partnership

13 February 2021: Kornit Digital, a worldwide market leader in digital textile printing technology, has announced its partnership with Matset (Turkey) as it continues to broaden its market presence. With over 45 years of experience, Matset has a long-standing reputation as being a pioneer of innovation in the printing industry. After the first meeting, Kornit and Matset were quick to recognize how their partnership would effectively accelerate the development of the Kornit brand and solutions in the Turkish market. The deal will see Matset sell and deliver after-sales support for all Kornit textile solutions, including both direct-to-garment and direct-to-fabric product lines, particularly for t-shirts, activewear, denim, fashion, beachwear, home textiles, and fabrics.

Dogu Pabuççuoglu, General Manager at Matset, explains the collaboration combines the digital leading vision of Matset with the market awareness and quality of Kornit’s products “With Kornit’s production systems, we have made an important addition to our product portfolio. We were able to quickly build a roadmap and are sure the market share will increase very rapidly in the near future. With Kornit’s reliable and creative solutions and our well-known and engaged distribution network, we will provide customers with a strong sales and support service.”

He continues “In the changing world we are living in, sectors are being transformed. Printing operations are adding different lines of business. At Matset, we offer the best choice of technology not only for the textile arena but also for the entire printing chain. Customers are looking for different solutions to help them develop their own businesses. Kornit offers the largest digital textile portfolio available on the market today, combined with outstanding quality and the widest color gamut. This is exactly what we do too, and we believe we can use our experience to grow Kornit Digital’s market share in Turkey.” /

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