Kornit Fashion Week London 2022: Disrupting the Ideation-to-Production Status Quo for Brands, Creators and Consumers Alike
17 May 2022: Kornit Digital is today disrupting the fashion status quo during Kornit Fashion Week London, May 15-17 at the historic Freemasons’ Hall. The event highlights the power of digital production to transform an industry transitioning from the challenges of waste and overproduction to sustainable, efficient production.
Kornit Fashion Week London kicked off on Sunday, May 15 at 8pm UK with a stunning opening gala featuring designs by world renowned Manish Arora – produced on demand and sustainably with Kornit technology, supplemented by a virtual reality presentation that illuminates his creative process for attendees before connecting it to the physical realization of those inspirations. The following days offer spectacular runway shows combined with keynote and panel sessions by high-profile fashion industry experts addressing critical industry topics.
“Attendees who experience Manish Arora’s virtual reality presentation drawing a direct route from his imagination to runway collection at our opening night gala will understand how we’re transforming what fashionX can and will be,” said Ronen Samuel, CEO at Kornit Digital. “Kornit is enabling the connection between the virtual world and brilliant, finished apparel, unleashing creativity in new and fascinating ways. This program offers a glimpse into a completely new experience, from the moment of inspiration to the moment a cherished garment arrives, satisfying and invigorating every creator, brand, producer, and consumer throughout the fashion value chain.”
Samuel continued, “According to a new report by McKinsey & Co., the new face of this industry is digital and on-demand – with investments in technology expected to double by 2030. Kornit embraces this potential with our leadership – from inspiration to the consumer’s door, powered by technology. We’re excited to explore these trends at Kornit Fashion Week, demonstrating the brilliance, diversity, and values of visionaries leading this transformation.”
The runway program by seasoned producer Motty Reif incorporates 12 outstanding designer collections created in days using Kornit’s on-demand production – each challenging the limits of creativity, color, and imagination. Attendees will explore the new ways Kornit is driving sustainability and efficiency in a fashionX industry eager to overcome challenges of overproduction (30 percent) and water waste (95 percent).
The collections at Kornit Fashion Week London could not be created without Kornit’s digital production technology – accelerating creativity and unleashing the potential for unprecedented design freedom. In addition to the numerous fashion collections on display, another renowned designer, Preen by Thornton Bregazzi, will debut their “Breakfast in Bed” collection of home décor applications, also created using Kornit on-demand capabilities. To see the amazing list of designers and their fashion statements, please follow #KornitFashionWeek on LinkedIn, Twitter, and Instagram and Kornit’s press kit with full designer bios.
