LEVI’S® Expands Retail Footprint in Asia, Announces Opening of Region’s Largest Store in Bangaluru
03 April 2023: Iconic denim and lifestyle brand Levi’s® has launched its largest store in Asia. Situated in Bengaluru’s bustling shopping hub of Brigade Road, the store advances Levi’s® direct-to-consumer strategy and expansion focus in Asia. With this store, Levi’s® continues to elevate brand experience to consumers through digital innovation, unique shopper experiences and an unmatched product assortment that is catered to the local consumer.
Spread over a total retail space of 7521 square feet, the store features the brand’s cutting-edge NextGen store format and retails some of its most beloved products – from its iconic 501® ,which celebrates its 150th anniversary this year, to its classic Trucker jackets. The store will also showcase the newest range of fits for both men and women, more relaxed silhouettes.
At the heart of the store is Levi’s® Tailor Shop helmed by skilled tailoring professionals, which seeks to give consumers an opportunity to personalize their purchases especially with self-expression being key for today’s consumers. In addition to tapping on expert alteration and restoration services, customers can further customize their Levi’s® apparel through embroidery, patches, pins and more.
“With consumer behaviour shifting in the ever-changing retail landscape, we at Levi’s® continue to prioritize how we deliver our iconic products and an impactful brand experience, especially to our growing base of young, savvy consumers in India and across Asia. With this year marking the 170th anniversary of Levi Strauss & Co., the Brigade Road store – our largest in Asia – aims to be a premium one-stop-shop in one of the region’s most vibrant cities. It will allow us to engage with Levi’s® fans who are looking to create a style statement and connect with one of the most well-loved apparel brands in the world,” said Amisha Jain, Managing Director & SVP, South Asia, Middle East & Africa at Levi Strauss & Co.
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