Pantone Introduces Color of the Year 2023: PANTONE 18-1750 Viva Magenta
05 December 2022: It is an annual tradition of Pantone to create and introduce ‘Color of the Year’. As such Pantone has announced their Color of the Year 2023: PANTONE 18-1750 Viva Magenta. Viva Magenta is said to be the best color to use in Home and Interiors, Graphic Design, Packaging and Plastics, etc. What distinguishes this year’s Color of the Year from last year’s – PANTONE 17-3938 Very Peri, which also married the technical with nature – is Viva Magenta’s ability to answer our collective need for strength.
Viva Magenta’s organic origins hail from the cochineal beetle. This insect produces carmine dye, one of the most precious, strongest and brightest of the natural dye family. The red tone of Viva Magenta connects us to original matter, imbibing us with a primordial signal of strength.
According to the company’s announcement, PANTONE 18-1750 Viva Magenta emphasises a new narrative. Graphic designers can harness the full power of the Color of the Year as a velvet couch or lacquered wall. Those who desire a more neutral home can use it as a pop of color. As a sculptural Murano glass lighting fixture or striking ikebana floral arrangement punctuating an all-neutral dining room, or a glowing abstract canvas or NFT projection in a white entry-way, Viva Magenta packs a lot of drama in a small dose.
Often consumers spend large portions of their days looking at a screen where the visuals tend towards pale and neutral. Designers looking for a color that cuts through this space will find the Color of the Year 2023 a captivating solution. A brand using Viva Magenta expresses that it’s fearless, engaging and that looks at the world unconventionally to bring about new solutions.
Brands wanting to appear animated and passionate can use Viva Magenta to elicit a strong consumer reaction. Because reds are advancing colors, they draw the eye and muscle out the colors surrounding them. Whether consumers are scrolling on their phones or browsing the aisles, tapping into the Color of the Year 2023 will ensure you stand out.
The Color of the Year 2023 merges the richness, warmth, and strength of natural matters with the rich, open horizons of the digital world. The result is a shade of red that expands our horizons of authenticity. The metaverse creates new opportunities for us to express ourselves and the raw fortitude of Viva Magenta inspires us to do so with confidence and bravery.
