Playboy Enterprises enters Indian market

01 February 2021: US based Playboy Enterprises Inc, one of the largest and most recognizable lifestyle brands in the world, is expanding its global consumer products business into India. In partnership with Jay Jay Iconic Brands, a leading fashion and lifestyle Company in India, Playboy now looks to India as it seeks to expand its international footprint and unleash the brand’s lifestyle category offerings in the market. The first collection of Playboy casual fashion, footwear and accessories are expected to launch in India in mid- 2021 on select e-commerce platforms, followed by brick and mortar retail expansion in 2022 across top cities such as New Delhi, Mumbai and Bangalore, producing a true multichannel experience.

The Playboy international portfolio has been flourishing for over 25 years in several South Asian markets such as China and Japan. It has strategically targeted the Millennial and Gen-Z audiences across categories such as apparel, footwear, home textiles, eyewear and watches. The brand has presence in 180 markets worldwide such as China, Japan, Korea and Taiwan.

“We are confident that expansion into India to meet the young Indian consumers’ demand for streetwear fashion is the best next step in the evolution of our international roadmap,” said Ben Kohn, CEO of Playboy Enterprises.

Dr. Rohit Malhotra, CEO of Jay Jay Iconic Brands said, “The Indian market today is dominated by consumers under the age of 35, who represent more than 65% of the country’s total population and are driving India’s significant online shopping growth.”

Playboy recently announced the change of its parent company name after the completion of its proposed business combination with Mountain Crest Acquisition Corp. from Playboy Group, Inc. to PLBY Group, Inc. to reflect its expansion into a leading global pleasure and leisure platform across multiple brands and businesses.