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Reenix Sports India gains momentum post COVID-19

11 November 2020: These days, sport-specific clothing is worn for most sports and physical exercise, yoga, for practical, comfort or safety reasons. Typical sport-specific garments include tracksuits, shorts, T-shirts and polo shirts. Specialized garments include swimsuits (for swimming), wet suits (for diving or surfing), ski suits (for skiing) and leotards (for gymnastics).

As the name suggests, Bangalore based Reenix Sports India Pvt. Ltd, one such growing sportswear manufacturers who offer all kinds of sportswear and corporate T-shirts. The company is slowly bouncing back in the post COVID-19 scenario. Reenix Sports India offers all kinds of Sportswear’s Like Tracksuits, Jersey-Shorts, T Shirts, Track pants etc. and also Corporate T Shirts. They are knitted using premium quality fabrics that are airy and sweat absorbent. All Sportswear’s are available in customized different colours, designs and sizes. The company has advanced production facilities to manufacture and supply merchandise to many reputed Institutions, Organizations, Clubs, and Teams of all Sports. Their sportswears are stylish with unique designs, perfect fit, comfortable to wear, stretchable in nature. The fabrics used are: Honeycomb, Dry-fit fabric, Shinning fabric, Cotton. The company also supplies school uniforms, combination of T shirt with Track Pant or Shorts for School House colour Uniforms.

Reenix Sports India Pvt. Ltd. was established in 2013 by Avinash T. A. Currently, the company has three 44” Epson sublimation printing machine, 2 flat heat presses and 1 Automatic Lanyard Heat Press Machine; Semi Automatic Screen Printing Machine and Graphtec Plotter for HT-Vinyl cutting – all houses in a 1500 square feet production unit with 8 people. They also have a manual printing unit for Transfer printing. They also accept job works.

“We have clients ranging from corporate companies to Individual Teams, players in both local and all over India. Customers always prefer good quality durable and attractive colour printed products. They also prefer customization,” says Lawrence Miranda, one of the partners of Reenix Sports India.

According to Lawrence Miranda, specially made sportswear fabric helps to keep the wearer comfortable during exercise. The type of fabric required will depend upon the intensity of the exercise and the activity. Yoga clothing needs fabrics with the good stretch ability for easy movement which will likely require the fabric to be of a knitted construction. Apparel for long-distance running will keep the wearer in good comfort if it has excellent moisture wicking properties to enable sweat to transfer from the inside to the outside for the garment.

Talking about his company’s business strategy “We focus on Quality, competitive price keeping Make in India mission in mind and the also recent ‘Be Vocal for Local’ mission. We are giving the feeling of big international brands. We supply sportswear for some leading brands as well as for retail market, sports teams, various premier leagues, etc.”

Talking about the latest trend in consumers’ behavior, he says “Sportswear is also worn as casual fashion clothing. People use sportswear as a nightwear and in the morning after fresh up, they will go directly for jogging, walking, running or exercise in gym. This is the new Normal in sportswear.”

Lawrence adds “In my view, Governments, both at the Centre and state levels, have a major role in promoting sports seriously, right from school level to a national level and in turn it will boost Indian sports goods and sportswear industry. Often youngsters leave the sports behind once they get a job after study; they forget it. However, as a fitness policy, every individual should indulge in sports or some physical workout as a daily routine.’

He concludes “Corona virus has affected our business in terms of outdoor sports. But there is still demand indoor sportswears. It will take 5-6 months to get stabilized. Now movement is picking up in the post lockdown scenario. We are also giving offers on our products to attract more customers.”

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