Speakers at WOO APAC Forum to highlight the strengths and potential of OOH
27 September 2022: The World Out of Home Organization (WOO APAC Forum, will be held in-person in Kuala Lumpur, Malaysia, from 11-13 October 2022. A top-level selection of leading media figures in the region, including Sam Balsara, Chairman of Madison World and Cathy O’Connor, CEO and Managing Director of oOh!Media will focus on the world leading capabilities of OOH in the Asia Pacific territories and pinpoint key areas where the medium can maximise its strengths and accelerate future development.
The APAC region has been leading the global recovery from the pandemic and its higher levels of internet usage and smartphone ownership than the world average are providing great potential for expanding the use of DOOH. The region has also led the world in innovations such as 3D effects in DOOH, which not only provide stunning visual effects but, with its sophisticated data capabilities and smart OOH, provide linkups with multiple scenarios and ensuring data driven efficiency.
Experts will analyse the progress being made in areas such as Audience Metrics, DOOH innovation, Programmatic as part of the Adtech revolution, Creative Technology and also Media Owner Collaboration. It will also focus on other issues that are critical in driving the medium forward.
The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media.
www.worldooh.org
