Amid noisy electronic news media, Indian newspapers are still preferred by readers: Survey
01 December 2020: Going by the latest survey carried out by polling agency CVoter (Centre For Voting Opinion & Trends In Election Research), it is clear that Indian newspapers and magazines (print media) still leave strong imprints in the minds of readers amid the widespread presence or noisy electronic media, mobile revolution and instant news update. The survey indicated that Print still the most credible medium, so much so that over 75% of the respondents said they prefer to read newspapers for news update, compared to watching a noisy TV news debate, which in any case takes audience nowhere.
According to the CVoter survey, Print media remains more preferred in India, although digital has emerged as an important content platform. The CVoter Survey 2020 asked 5,000 respondents about their media preference. About 64.9% said they find information in newspaper ads more useful. The survey also found that 52% of the respondents still like to read about the IPL reports in newspapers, even after watching the live matches. Digital has emerged as an important extension of traditional media with more and more newspapers launching digital editions on the internet.
According to the findings of IANS-CVoter Media Consumption Tracker, 54 per cent of respondents admitted to being tired of watching the TV news channels while 43 per cent disagreed. The survey was conducted in the last week of September and first week of October across India covering all districts in all states.
