Avery Dennison Introduces Advanced Active Bluetooth Low Energy Label Range

10 November 2026: Avery Dennison, a global leader in materials science and digital identification solutions, has introduced AD Visi, a new range of Active Bluetooth Low Energy (BLE) labels designed to improve tracking, security and visibility for time-critical and high-value shipments across global supply chains.

The product range combines Avery Dennison’s expertise in intelligent label manufacturing with advanced low-power semiconductor technology. The development represents another advancement in printable electronics and smart labelling, enabling businesses to monitor shipments and valuable assets more efficiently.

Advanced Tracking and Monitoring Capabilities

The AD Visi labels incorporate ultra-low-power chip technology, providing extended reading distances while optimising energy consumption. Unlike conventional identification labels, the Active BLE technology continuously broadcasts wireless signals, enabling location tracking, tamper alerts and condition monitoring without manual scanning.

The initial product range comprises two intelligent label solutions:

– AD Visi Way: Designed for Real-Time Location System (RTLS) applications, providing continuous location information throughout the supply chain journey.
– AD Visi Secure: Combines RTLS tracking with an integrated tamper-evidence loop, enabling time- and location-stamped identification of potential shipment interference.

Both products utilise InPlay’s NanoBeacon chip technology, developed for ultra-low-power consumption and long-range wireless performance.

Thin, Flexible and Printable Construction

Powered by thin, non-lithium printed batteries, the labels feature a flexible construction measuring less than 1 mm in thickness. They can be applied to parcels, pallets and returnable transport items without significantly increasing packaging dimensions.

The labels operate across temperatures ranging from -30°C to +60°C and offer reading distances of up to 100 metres under suitable conditions.

The initial products are scheduled to become available for ordering in late 2026, with additional solutions expected in early 2027.
Expanding Intelligent Labelling Applications

New technology offers opportunities across logistics, pharmaceuticals, electronics, retail and other sectors requiring improved shipment visibility and security.

AD Visi complements Avery Dennison’s existing digital identification portfolio, including passive Bluetooth Low Energy and UHF RFID technologies, allowing customers to select solutions according to operational requirements.

Mathieu De Backer, Vice President, Intelligent Labels Innovation at Avery Dennison, said the development provides a flexible solution for strengthening supply chain reliability through advanced monitoring, location tracking and data collection.

The introduction of AD Visi highlights the growing integration of printed batteries, wireless electronics and intelligent labels, creating new opportunities for smart packaging, industrial printing and connected supply chain applications.

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