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HomeBusinessAvery Dennison to Highlight Digital ID Innovations to textile industry at Intertextile Shanghai Apparel Fabrics Expo 2023

Avery Dennison to Highlight Digital ID Innovations to textile industry at Intertextile Shanghai Apparel Fabrics Expo 2023

08 Sptember 2023: Avery Dennison is inviting Intertextile 2023 attendees to discover the potential of bridging the physical and digital realms with advanced digital identification solutions for apparel.

Intertextile Shanghai Apparel Fabrics 2023 (28-30 August) takes place at The National Exhibition and Convention Center, Shanghai, and is one of biggest and most comprehensive apparel fabric and accessories exhibitions in the world. With ability to interact directly with connected garments at Avery Dennison booth (1.1 – E77, Hall 1.1 Accessories Vision), Intertextile attendees will be invited to See Beyond the Physical, the Digital and into the Future, and witness the benefits of connected apparel solutions in real-life situations. They will see how the company’s innovative digital ID portfolio, featuring Avery Dennison’s connected product cloud, atma.io, and its broad portfolio of digital triggers, including QR codes and RFID, can track a products’ full chain of custody along the supply chain.

Through demonstrations of Avery Dennison’s apparel portfolio, which include Embelex, Factory Solutions (including on-demand manufacturing), and Digital Solutions, the company is showcasing how its technology contributes to a more sustainable future for textiles on a global scale. Items displayed will include a Connected Garment, Swijin performance wear embedded with digitally connected heat transfer labels, a digitally-connected BYBORRE Scarf and Transnomadica vintage jeans embedded with digitally-connected printed fabric labels. Embelex Agility® HD heat transfers for sports jerseys, which can be digitally enabled, will also be on show.

Amelia Chen, Asia Commercial Director, Apparel Solutions, Avery Dennison, and Leo Shi, Senior Manager, Apparel & Beauty Market Development, Avery Dennison Smartrac Greater China, Avery Dennison, will be speaking at event on 29th August. Their session is entitled “See Beyond the Physical and Digital – Unlock Digital Transformation in Apparel.”

Jenny Hu, China Sales Director, Apparel Solutions said “We consider the Intertextile Shanghai Apparel Fabrics event to be a crucial platform for highlighting Avery Dennison’s significant position as a worldwide frontrunner in the apparel supply chain. Our ability to merge the realms of physical and digital, coupled with our leadership in digital ID innovation, will take centre stage.”

www.apparelsolutions.averydennison.com/en/home.html

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