India Consumer Durables Market Could Reach INR 3.25 Lakh Crore by 2030

28 September 2026: The Confederation of Indian Industry (CII) and Boston Consulting Group (BCG) released a consumer durables report at CII’s summit in New Delhi on 24 September 2026. It projects annual market growth of 8-10% through 2030, while warning that India needs deeper component manufacturing to capture more value domestically.

India consumer durables market outlook to 2030

The report, Home Grown, World Ready: The Next Chapter for India’s Consumer Durables Industry, projects a market worth INR 3-3.25 lakh crore by 2030. BCG identifies rising incomes, easier financing and low household ownership across appliance categories as demand drivers, alongside replacement purchases and demand for higher-priced products.

According to CII’s report announcement, this expansion could create an additional INR 40,000-50,000 crore opportunity for domestic value addition across materials and conversion. That figure represents potential, not investment already committed or revenue already earned. 

Local components must make commercial sense

CII says bill-of-materials localisation ranges from 25-70% across major categories. Televisions and room air conditioners sit at the lower end, while refrigerators and washing machines have relatively higher local content.

Technology access and production economics remain obstacles for components such as television display panels, air-conditioner compressors and washing-machine motors. These issues connect with India’s broader component manufacturing policy, which seeks to deepen domestic production beyond finished-goods assembly.

Mukundan Menon, Managing Director of Voltas and Chairman of CII’s National Committee on Consumer Electronics & Durables, called for stronger domestic demand, a deeper component base and products that meet international standards. Blue Star Managing Director B. Thiagarajan cautioned that manufacturers must absorb the initial costs of localisation without undermining affordability.

Screen Print India’s coverage of electronics component project approvals provides related background on efforts to build that supply base. Approvals, however, should not be confused with operating capacity.

Standards and efficiency shape the next phase

In CII’s account of the summit, Bureau of Indian Standards director general Sanjay Garg stressed the role of standards in product safety, energy efficiency and interoperability as connected appliances adopt artificial intelligence, sensors and Internet of Things technologies.

Garg said more than 600 Indian experts had been nominated to international technical committees. Bureau of Energy Efficiency secretary Arijit Sengupta called for closer government-industry cooperation and harmonised standards to support technology adoption and domestic manufacturing.

Building products for global markets

BCG managing director and senior partner Abheek Singhi argued that manufacturers must develop capabilities in components, technology and product design, rather than rely on domestic sales growth alone. The report identifies export competitiveness, research and development, regulatory predictability and AI-led productivity as priorities.

Component partnerships are also part of this discussion. Screen Print India’s report on the Sony and AT&S partnership offers a related example of circuit-board technology supporting consumer products.

The CII-BCG forecast points to a larger market, but its manufacturing opportunity depends on whether Indian suppliers can deliver the required technology and quality at competitive costs.