Fruit of the Loom Partners with Zara to Launch New Global Capsule Collection

10 May 2021: Fruit of the Loom, the iconic and beloved apparel brand has partnered with fashion retail powerhouse, Zara, to launch their first joint capsule collection available in USA Stores. The collection can also be found in Zara stores globally and on Zara.com.

The inspiration behind the collection was a play on Fruit of the Loom’s heritage and leverages the brand’s most recognized vintage logo. Incorporating classic styles that the brand is famous for, the new women’s collection features bright-colored, quality T-shirts, sweatshirts with matching shorts and pants, and undergarments.

“It’s an honor to collaborate with one of the world’s most prominent and innovative fashion brands,” said Karen Kendrick, VP Brand Communications and Creative Services. “Zara’s use of our logo from the 80s and 90s, modernized with bright colors, is a wonderful tribute to the fun, optimistic spirit Fruit of the Loom embodies.”

www.Zara.com / www.Fruit.com