Pantone Colour of the Year 2022 is ‘Pantone 17-3938 Very Peri’
15 December 2021: Displaying a carefree confidence and a daring curiosity that animates the creative spirit, inquisitive and intriguing PANTONE 17-3938 Very Peri helps to embrace this altered landscape of possibilities, opening up to a new vision. Rekindling gratitude for some of the qualities that blue represents complemented by a new perspective that resonates today, PANTONE 17-3938 Very Peri places the future ahead in a new light.
PANTONE 17-3938 Very Peri is a symbol of the global zeitgeist of the moment and the transition prople are going through. Digital design helps people to stretch the limits of reality, opening the door to a dynamic virtual world where people can explore and create new color possibilities. With trends in gaming, the expanding popularity of the metaverse and rising artistic community in the digital space PANTONE 17-3938 Very Peri illustrates the fusion of modern life and how color trends in the digital world are being manifested in the physical world and vice versa.
“The Pantone Color of the Year reflects what is taking place in our global culture, expressing what people are looking for that color can hope to answer.” added Laurie Pressman, Vice President of the Pantone Color Institute. “Creating a new color for the first time in the history of our Pantone Color of the Year educational color program reflects the global innovation and transformation taking place. As society continues to recognize color as a critical form of communication, and a way to express and affect ideas and emotions and engage and connect, the complexity of this new red violet infused blue hue highlights the expansive possibilities that lay before us”.
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