Pantone releases Period Red Colour

07 October 2020: Pantone and health brand Intimina have collaborated to create red colour to start a positive conversation around periods. The blood-red hue is presented on a Pantone-branded card with an outline of a womb and ovary with a menstrual cup inside.

Intimina makes several different models of these reusable cups, which are designed to fit comfortably inside the body and offer a low-cost and sustainable way for people to manage menstrual flow. The Swedish health company partnered with Pantone to create an eye-catching shade with the aim of normalising conversations about periods. The brand-new red will be one of the thousands of shades offered by Pantone as part of its colour-matching service.

“Despite the fact that billions of people experience menstruation, it has historically been treated as something that shouldn’t be seen or talked about publicly,” said Intimina global brand manager Danela Žagar.

“Enough is enough, it’s 2020. Isn’t it time periods stop being considered as a private affair or a negative experience ? Isn’t it time we call out people that try to perpetuate the stigma surrounding periods ?”

Period Red is part of a campaign called Seen + Heard, which also included a donation from Intimina to Action Aid. The charity helps people living in poverty where managing periods is an extra financial and social burden.