“Return to the senses” Discover at Texworld Evolution Paris 2023 at Parc des Expositions de Paris-Le-Bourget

18 January 2023: After taking us to the edge of the universe, at the core of a timeless Big Bang, Louis Gérin and Gregory Lamaud, the Art Directors of Texworld Evolution Paris, shed light on a newly born world, where humanity (finally) opens its eyes and reconnects with its senses.

Built on the analysis of emerging signals detected in the creative, economic and societal fields, this new proposal marks the return of the mix and match: under the pressure of social networks, fashion is constructed by affinity assembly from a very heterogeneous dressing room. Gone are the univocal references: style no longer imposes its rules and colour is expressed in large universes in which each finds its inspiration.

– Dampen. This topic expresses the difficulty experienced in the face of the incessant – thundering – flow of information that assaults us, « Made all thoughts impossible […] ». It expresses itself in a predominantly digital creative environment, rather seductive, undulating and almost transparent. We find materials that can be shiny or padded, protective, assembled in a repetitive way, like a wave that would absorb the sound of the outside world.

– Touch. Here we return to the world of touching, « To break down the wall between us and the outside. ». In reaction to our virtual ‘digital baskets’, this theme focuses on materials that reveal themselves and become meaningful under the hand: natural fibres, patinated, aged textiles, leathers, cotton, hemp or flax… The colour range is concentrated on tones close to natural elements.

– Get a glimpse. « It is time to open our eyes…» This theme has a fundamental sense in the world of fashion. Vision also refers to the universal narcissism that guides our clothing choices and the way we want to be seen. « Our era shouts it from the rooftops, on all the networks: Look at me, tell me I exist! » It also deals with those collective systems of belonging that push us to copy, to operate by mimetism.

– Swallow. This creative universe expresses our thirst for humanity, our desire to embrace the world. « And each thing, each being, each landscape that I will have swallowed will slightly modify my vision of the world. […] To taste the world is to accept to be enriched. » It is also a way of going into the real world but in a smooth way, by using soothing, natural tones – borrowed from the world of taste (digital ginger, sweet vegetable, etc.)

Trendbook Premier Sens can be downloaded here .. www.texworld-paris.fr.messefrankfurt.com/paris/en.html