‘Stunning’ yearbook cover that opens new chapter for holography recognised at international awards
09 December 2023: An eye-catching holographic effect yearbook cover has won the ‘Best Applied Decorative/Packaging Product’ category at the Excellence in Holography Awards 2023, organised by industry trade body International Hologram Manufacturers Association (IHMA).
11th Enshrinement Yearbook cover for Naismith Memorial Basketball Hall of Fame in Springfield, Massachusetts, USA has been created using Hazen Paper Company’ HoloJet® paper, projecting an amplified refractive three-dimensional image of a basketball symbolising the Hall of Fame Dome.
This year’s cover includes Fresnel Lens technology and a new holographic element that Hazen calls ‘Metal-Morphosis™’, which utilises a new deep-groove system for sharper images and greater dimensionality. Appearing to move and change with the angle of light, holographic treatment induces engagement and interaction with the book.
The custom holograms were created at Hazen’s US holographic laser lab, then micro-embossed and transfer-metallised onto smooth, 12-point WestRock Tango C2S using Hazen’s environmentally friendly Envirofoil® and HoloJet® process. Holography is created with an optical structure that is imparted on the surface of the paper (underneath the printed graphics) with an ultra-thin polymer layer that is less than 2 microns in thickness. Envirofoil is a non-plastic paper that is recyclable as paper.
Excellence in Holography awards recognise outstanding achievement, marking success for suppliers, manufacturers and end-users at the forefront of the sector who have brought forward innovative or commercially viable hologram products or techniques over the last 12 months.
Dr. Paul Dunn, chair of IHMA, said the standard of entries were of the highest quality, representing an innovative industry at the forefront of fight against brand piracy and counterfeiting.
Other winners are as follows:
– Best Origination: QUANTUM – Inspired by Nature, Meta Materials Inc (Canada)
– Best Innovation in Holographic Technology: PicoMaster Single and Multiple Beam Direct Write Lithography, Raith Laser Systems B.V. (Netherlands)
– Best Applied Security Product: Green LongLife RollingStar® Hologram Micromirror LEAD Mix, Louisenthal (Germany)
– Best Display or Emerging Technology Application of Holography: Snapshot CHIMERA®, Holographic Portraits, Hologram Centre (France)
– Best in Show (new category for 2023 based on the highest score of all the submissions): QUANTUM – Inspired by Nature, Meta Materials Inc (Canada)
www.ihma.org
