
Sustainable Growth in Focus: Technology Leaders Prepare for drupa 2024
04 September 2023: Whoever wants to present themselves to the global sector comes to drupa. Like in 2024 when the most relevant trade fair for print technologies will take place again at last after a pandemic-induced eight-year break. One thing is clear already: the exhibitors will be offering innovative product presentations and riveting live demos.
“drupa 2024 is an important milestone for Canon,” says Marc Bory, EMEA Vice President, Digital Printing & Solutions Marketing & Innovation at Canon Europe, about the upcoming show. This confirms another key player in the industry when the global print & packaging industry finally meets again at drupa from 28 May to 7 June.
With challenges but also opportunities being omnipresent in the print industry, the impulses emanating from drupa are as valuable as ever. After all, only those keeping themselves abreast of technology trends and market changes, will tap into and leverage new potential for themselves. Examples of this come care of Bobst, Canon, die Durst Group, EFI, Epson, Fujifilm, Heidelberg, Koenig & Bauer, Konica Minolta, the Leonhard Kurz Stiftung, Ricoh Europe PLC, and Windmöller & Hölscher.
Also presenting their innovative solutions will be renowned SMEs and start-ups thereby creating an inspiring environment for companies that drive the market with their competencies.
Digitalisation as a key
New technologies and areas of application offer a wide variety of opportunities. “Digital printing remains a key growing force within commercial and industrial markets, as run lengths continue to come down and demands increase for sustainable production” says Olaf Lorenz, General Manager International Marketing Division, Konica Minolta Business Solutions Europe, in the run-up to the trade fair. One focus for optimising success here is undoubtedly digitalisation – one of the focal themes of drupa 2024.
The Focal Themes 2024
Digitalisation is an enabler for processes and applications in the print and packaging industries. AI, platform economy, and the openness to new product solutions in the field of industrial applications play a key role.
In this dynamic context the exhibitors pitch their essential fields of action to an international audience comprising the print and packaging industries, agencies, trade, media and research. “As exhibitors we do our utmost to make the focal themes of Digitalisation and Sustainability perceivable. Digital solutions are the enablers for sustainable products, services and processes.” says Dr. Andreas Pleßke, Spokesman od the Board at Koenig & Bauer.
Diverse possibilities for participation
drupa is not only in demand as an indispensable, global industry platform but also place relevant and visionary themes and best practices centrestage in its Special Forums. Here, exhibitors will generate now business opportunities with their innovations, ideas and concepts.
At the drupa cube and at various touchpoints on the topics Packaging, Textile and Sustainability participants will be given in-depth insights into relevant themes and impulses for growth potential. Start-ups will find their platform at “dna – drupa next age” and can present themselves to an international expert audience.
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