NIFT Mumbai Hosts Adobe NEXT Campus Day on Generative AI
24 August 2026: NIFT Mumbai hosted Adobe NEXT Campus Day on 19 August 2026 at its Kharghar campus in Navi Mumbai. The programme introduced students to generative AI, visual storytelling, motion design and related creative tools, while keeping human judgement and design intent at the centre of the work.
What happened at Adobe NEXT Campus Day ?
According to event details supplied by NIFT Mumbai, 389 students joined sessions led by Adobe staff and creative professionals. Prof. Dr. Ajit Kumar Khare, Director of NIFT Mumbai, opened the programme by asking students to test new technology without handing creative decisions over to it.
Niharika Bhayana Khatrii of Adobe India discussed the place of AI in current creative work. Her session framed artificial intelligence as one part of the maker’s toolkit rather than a substitute for imagination, critical thinking or a clear visual point of view.
The speaker programme also included motion designer Jishnu Chatterjee, founder of Mumbai studio Stray Motion. The event brief said he demonstrated Adobe Firefly and Firefly Boards while discussing motion design and AI-assisted visual storytelling.
How did NIFT Mumbai students use generative AI ?
Chetan Shah of Adobe led a workshop titled “From AI Fear to Fluency: Navigating GenAI as Creative Professionals.” The session covered the use of generative AI in communication, motion work and visual story development, according to the organiser’s brief.
Students then completed a practical assignment called “Muse to Runway.” The exercise asked them to use AI across stages of visual development before presenting selected work in a student showcase. The brief also said each participant received 7,000 Adobe generative credits; Adobe’s public product pages did not confirm this event-specific allocation.
An experience zone turned prompt writing into a hands-on exercise. During the Adobe Face Off Challenge, students worked with structured prompts and reference images to keep a visual direction consistent as they moved from an initial concept to a finished composition.
Adobe describes Firefly Boards as a shared visual workspace for mood boards, storyboards and vision boards. Users can collect references, generate or remix images and video, and work together on one canvas. That makes the tool relevant to early-stage fashion and communication design, where teams often need to compare references and test several directions before production begins.
Why does AI training matter in fashion education ?
The useful lesson from Adobe NEXT Campus Day was restraint. Students need enough fluency to judge what a generative tool can do, but they also need to spot weak output, make deliberate choices and defend the reasoning behind a design. Prompt skill alone does not replace research, craft or authorship.
The official NIFT Mumbai campus page says the campus was established in 1995 and maintains links with industry alongside its fashion and design programmes. A campus session with working creative professionals gives students a place to test new software against real design questions instead of treating AI as an abstract classroom topic.
Readers following NIFT’s wider forecasting work can also read Screen Print India’s coverage of the Éternité: Kalpa 27/28 fashion forecast and the VisioNxt fashion forecasting initiative.
Dr. Lipi Choudhury, Campus Academic Coordinator at NIFT Mumbai, delivered the closing remarks. The day ended with student work rather than a product pitch, which gave the event a practical test: could students turn a prompt, a reference and a design idea into a coherent visual result.
https://www.nift.ac.in/mumbai/
