Kyocera Launch ‘TRUE BLUE TEXTILE’ project to promote new ‘Wear to Save Water’ fashion concept
16 March 2024: In 2023, Kyocera Corporation released its new sustainable inkjet textile printer, “FOREARTH” *1, which reduces the water usage for textile printing to virtually zero in order to solve environmental issues, such as water pollution, in textile and apparel industry. New ‘TRUE BLUE TEXTILE’ project based on a ‘Wear to Save Water’ fashion concept was launched to promote consumer awareness of environmental issues and features textile design exhibits by Anrealage and Vantan Design Institute to be held on 22-24 March 2024 to coincide with World Water Day 2024.
* 1 Printing of patterns on fabrics.
‘TRUE BLUE TEXTILE’ promotes a new ‘Wear to Save Water’ fashion concept that encourages consumers to learn and think about environmental issues in textile and apparel industry by wearing sustainable fashion.
‘TRUE BLUE TEXTILE’ fabric was printed by Kyocera’s FOREARTH water free concept digital inkjet printer with patterns based on the Niyodo River in Kochi Prefecture, which boasts best water quality in Japan.
A total of five outfits were produced for the project by ANREALAGE – a company founded by Kunihiko Morinaga, who endorsed aims of this project – and the Vantan Design Institute, which has produced numerous globally renowned designers. Through these initiatives, Kyocera is committed to tackling environmental issues affecting the textile and apparel industry.
About ‘TRUE BLUE TEXTILE’ Project
Until now, textile and apparel industry has used vast amounts of water in processes such as steam and washing when dyeing fabrics and water pollution resulting from this wastewater has become a global environmental problem. In addition, problem of mass disposal due to overstocking is also under scrutiny, requiring an immediate response. To help address these issues, Kyocera has developed new FOREARTH inkjet textile printer, which reduces water use to the absolute minimum by combining inkjet technology for high-speed, high-quality printing with ink and equipment development technology of Kyocera Document Solutions.
‘TRUE BLUE TEXTILE’ Concept Movie
Exploring the question, ‘What if we could protect water by wearing beautiful clothes?’ – this video is designed to help people learn about environmental issues in the textile and apparel industry and to think about the future.
URL: https://www.youtube.com/watch?v=4uJjs6vDcoA
www.kyocera.co.jp/truebluetextile
*2 Water quality status of first-class rivers in Japan, published by MLIT (2012-2016 and 2018-2020).
