Sisley on Myntra: Men’s and Women’s Range Supports India Expansion

21 September 2026: Sisley, the Benetton Group fashion brand, has a men’s and women’s clothing range listed on Myntra in India as of 18 September 2026. The online offering follows a franchise partnership announced on 22 July 2026, supporting a wider expansion that also envisages branded stores and shop-in-shops.

What is available from Sisley on Myntra?

The Sisley catalogue on Myntra lists T-shirts, shirts, tops, sweaters, trousers, jackets, skirts and dresses. Individual listings include men’s cotton casual shirts and round-neck T-shirts, alongside women’s pleated trousers, cable-knit cardigans and boat-neck tops.

These listings confirm an online assortment for both men and women. The digital offering sits within a marketplace that has previously invested in product discovery. Screen Print India’s coverage of Myntra’s short-form shopping videos explains one such initiative, introduced in 2023. That earlier development provides platform context, rather than evidence of a Sisley-specific campaign.

Franchise agreement covers more than online sales

In its 22 July partnership announcement, Myntra said Myntra Jabong India Pvt. Ltd. (MJIPL), its B2B wholesale entity, had secured rights to distribute Sisley products in India. Under the master franchise agreement, MJIPL would work through licensed franchisee partners to establish exclusive brand outlets and shop-in-shops. The announcement described these physical retail formats as plans for the coming months, not completed store openings.

The distinction matters: MJIPL’s wholesale and franchise role is separate from consumers browsing the Myntra marketplace. The July statement did not provide a store-opening calendar or a confirmed list of locations.

Myntra’s wider retail activity also includes its West Bengal seller programme, which addresses regional manufacturers and brand owners. The Sisley agreement serves a different purpose: distributing an international label through wholesale and franchise arrangements.

Paris origins, Benetton ownership

Sisley began in Paris in 1968 with a denim collection. Benetton Group’s official history and Sisley joined its brand portfolio in 1974. Sisley’s international network has 400+ points of sale across over 40 countries. 

Sisley also remains distinct from its sister label United Colors of Benetton, whose Spring/Summer 2023 runway collection Screen Print India covered separately.

In the July announcement, Venu Nair, Myntra’s Chief of Strategic Partnerships and Omni-channel, positioned Sisley as an addition to its premium international portfolio. Nicola Capone, identified as CEO, Distribution, at Benetton Group, described India as a market with long-term potential.

For Indian shoppers, the confirmed development is the online clothing assortment.