Sunstar Graphics Launches New Platform Sunstar Academy on YouTube With an Enthusiastic Response

16 June 2026: Ajit Lalvani has been in screen printing for over four decades, and in that time, he reckons he has answered the same handful of questions more times than he can count. Mesh selection. Squeegee hardness. Why registration drifts on the third colour. Every printer who calls has a slightly different problem, he says, but underneath it, it is usually the same handful of things people are trying to understand. That observation is the starting point for Sunstar Academy, the company’s new YouTube channel, which went live last month.

Sunstar Graphics, the Mumbai-based distributor for ATMA, Grunig and Kuroki, founded by Lalvani, has built its reputation over 40 years on machines and application know-how. Solar, PCB, membrane switches, IMD, textiles, industrial labels, automotive components; the company has worked across most of the segments that make up India’s industrial screen printing landscape. Sunstar Academy is its attempt to put some of that experience in front of a camera, in a format the wider industry can access directly.

The channel opened with a series of machine walkthroughs covering equipment such as the ATMA CE 710G and the AT-60FA, filmed on real production floors rather than in a showroom. One early video features a customer talking through how the machine fits into their production line, in their own words. The approach has stayed consistent through the videos added since: show the machine doing the work it is meant to do, and let the people using it speak for themselves.

“The response from our customers has been the nicest part. People we have worked with for years are sharing the videos themselves,” Lalvani shares.

What has struck the team most, says Lalvani, is the response from existing customers. “We expected people to watch. We did not expect people to send it around to their own teams, to other printers they know. That tells you something. People in this industry are hungry for content that actually shows how things work, not just brochures.”

More is planned. Sunstar has organised the channel around the named series, including one focused on machine specifications and demonstrations, another built around customer experiences and long-term installations, and a third, planned around longer conversations with Lalvani on the industry more broadly. The aim, the company says, is for the channel to grow into something useful for the wider screen printing community in India, current customers and otherwise, for anyone trying to understand how this equipment works, what it takes to run it, and what to look for when the time comes to invest.

We are at the start of this, Lalvani says. There is a lot more to put up, and we will keep adding to it. If people in the industry find it useful, even one person, that is the point of doing it.

Sunstar Academy is live now on YouTube, with new content being added regularly.

www.youtube.com/@SunstarAcademy-l7t